Well I have picked a name for the Web app, Keyword Ranking Display App. I also have come up with an simplified design for the display of the rankings. On the left side of the display page there will be a list of the keywords a client wants to track, one keyword per line. To the right is a 640 x 480 graph that for now will for now just be 31 days on the x axis and 1 to 100 top down on the y axis.
You mouse over the keyword and scraped data in a mySQL db will be accessed and fill the graph. Three line plots will show the keyword ranking data for Google, Yahoo and MSN. Simple Display eh? But hey that is what people need something very simple.
I revised my RAC Job and reposted and I should have a mock up to show in 4 or 5 days.