Image may be NSFW.
Clik here to view.
Wordtracker launched Wordtracker Academy this month. It’s basically a library of articles, e-books, case studies, and other helpful info on running your own keyword research.
Wordtracker sells keyword research software on a subscription basis, but the Academy is free. It covers some crucial topics for keyword research, including:
Long tail keywords. The “long tail of search” has been a hot topic lately–it goes along with the idea that marketing to a small but profitable niche can be more lucrative than going after larger markets. This article talks about the reasons why you should target longer key phrases–the more specific, the better.
Behavioral research. This goes beyond strong keyword research and delves into the mystery of what a customer actually wants when they’re searching for a certain word or phrase–and how to profit from behavioral trends among demographic groups.
When keywords fail. What happens when your perfectly-targeted keywords don’t bring the results you expect? What can go wrong, why you might be sabotaging your own sales efforts, and how to better convert visitors into buyers.
Choosing keywords before they’re popular. It would be great to optimize a page on your website for a phrase before it’s popular–it’s easy work and not much competition. Then when the keyword becomes popular, your website will be at the top of the SERPs for all that traffic. Nobody can know the future, unfortunately–but there are a few ways you can pick up on trends before they happen. This article discusses ways to determine which keywords may skyrocket in popularity–before they do.
Keywords in anchor text. How to optimize your anchor text; control the text of external links pointing to your site; the value of optimizing your title tags; and how to make your links more appealing to visitors.
Lots of SEO’s are enthusiastic about Wordtracker. But even if you don’t want to spring for the price, the Academy is worth a look. There are free keyword research tools over at SEOBook, Overture, Webmaster Toolkit, The Dowser, Google’s Keyword Sandbox, and KwMap.
